About

Darlan Rod

I’m a Digital Marketing Specialist with 17+ years of experience, including some awards, a degree in Advertising and an MBA in Digital Marketing. I usually mix analytical and creative thinking to achieve the best results and love to help agencies and companies grow their business.

Darlan Rod Portrait

Work Experience

Digital Marketing Consultant

Independent Consulting | Dec/11 – Present
Digital marketing consultant working with search engine optimization (SEO), paid media, social media marketing, content marketing, user experience (UX), e-mail marketing, project management, metrics and analytics. Companies attended: Santander Bank, Sabin Laboratory, Fabrika Films, Nobile Hotels, among others.

Digital Campaign Coordinator

Esplanada Strategic Communication | Sep/17 – Dec/17
Digital campaign coordinator, digital planning and strategy, financial analysis, website development (UX & UI), social network management, search engine optimization (SEO), search engine marketing (SEM), e-mail marketing and metrics analysis.

Project Manager

Sevira Digital Production | Dec/13 – May/16
Planning and management of digital marketing projects acting as Product Owner for the teams. The company works in partnership with advertising agencies to make their creative ideas transformed into digital products. Companies attended: Loducca (LDC), Isobar, SetteGraal, CNI, among others.

Strategic Planner

Brazuca Advertising | Jun/08 – Oct/11
Strategic planning for online and offline campaigns, digital project management, monitoring production and media of campaigns. Companies attended: BodyTech (health), UNICEF, Abrasel (Brazilian Association of Bars and Restaurants), Hospital Pacini, Ortiga (fashion), CCAA (Education), among others.

Account Manager

Neurônio Advertising Agency | Jun/04 – Jun/08
Account management and strategic planning for online and offline media campaigns. Coordination of all the stages of the campaign: creation, production and media. Digital project management. Companies attended: ANEEL (National Electric Energy Agency), Oftalmed (health), Nobile Hotels, WWF Brazil, among others.

Marketing Assistant

Candango Website | May/02 – May/04
As marketing assistance, I worked coordinating campaigns to promote the website at events and digital media. I did some Web designs for special projects and planning and coordination of promotional activities, cultural competitions and promotional support for sponsors.

Awards

  • Best Advocacy Campaign
    Aug/19 – CAMP Democracy Award
    Gold for best advocacy campaign for Labor Reform (Brazil) campaign where I worked as campaign manager.

  • Best Social Media Strategy
    Aug/19 – CAMP Democracy Award
    Silver for best social media strategy for Labor Reform (Brazil) campaign where I worked as campaign manager.

  • Best Digital/Internet Campaign
    Mar/18 – Pollie Awards
    Best Digital/Internet Campaign for Labor Reform (Brazil) campaign where I worked as campaign manager.

  • Best Use of Social Media
    Mar/18 – Pollie Awards
    Gold for Best use of social media for Labor Reform (Brazil) campaign where I worked as campaign manager.

  • Gold Social Media
    Mar/18 – Polaris Awards
    Gold Polaris at the Social Media category for Labor Reform (Brazil) campaign where I worked as campaign manager.

  • Silver Polaris Award
    Mar/18 Polaris Awards
    Silver Polaris at the Digital Campaigns category with “Labor Reform Campaign (Brazil)” work.

  • Finalist at Reed Awards
    Feb/18 – Reed Awards
    Finalist at Reed Awards with with “Labor Reform Campaign (Brazil)” work.

Education

Master of Business Administration (MBA)

Fundação Getulio Vargas (FGV) | 2013 – 2015
MBA in Marketing with Emphasis on Digital Environment.

Bachelor Degree in Social Communication

Centro Universitário de Brasília (UniCEUB) | 2003 – 2008
Advertising

Languages

Portuguese
100%
English
70%
Spanish
25%

Certifications and Courses

  • SEO Fundamentals Certified – SEMrush
  • Technical SEO Certified – SEMrush
  • Google Analytics IQ Certified – Google
  • Scrum Product Owner – Scrum.org
  • Advanced Advertising Planning – Três Pontos
  • Planning for Social Media – Strategi.ca
  • Website Optimization for Search Engines – Ecommerce Course
  • Cost Management – FGV
  • Marketing Management – FGV
  • Communication and Institutional Communication Process – FGV
  • Advertising services and copywriting – Funyl
  • E-business and CRM – Next Generation