Also known as microblogging, Twitter is one of the most important social network services in the world. Created in 2006, the 140 characters limit, became famous and shaped the image of easy to write and read social network. Improvements in content organization and reliable messaging services over time enforced the idea that you can know “what’s happening in the world and what people are talking about right now.”.
Business opportunities on Twitter
Similar to personal accounts, companies can create a profile and interact with their audience. Using a business account is possible to see what people are talking about your brand or market, improve the brand awareness, provide customer service in real-time or connect with potential customers, brand advocates, and influencers. As an open network, Twitter provides insights about audience through the powerful Analytic tool.
Now it’s possible to:
- Post text, or tweet, until 240 characters.
- Post images or vídeos.
- Publish polls.
- Follow accounts, topics or hashtags.
- Interact using the like, retweets, share, reply to tweets.
- Send direct messages to personal or business accounts.
Furthermore, it’s possible to create multiple accounts, private and public. Some organizations use closed accounts for the internal teams, for instance, and public profiles to deal with a broader audience.
How to do marketing on Twitter
Even with the majority of Millennials and young professionals, Twitter has a respectful market share in other audiences. 15% of the users tend to tell friends and family about new products or services and 26% more viewing ads compared to other leading social media, according to Global Web Research and OMG + Twitter researches.
The ads can be targeted using language, gender, interests, device, behaviour, geography, keywords or even a tailored audience. There are different types of campaigns to use depending on the business goals; some of them are:
- Followers: grow an owned audience.
- Website clicks or conversions: take people to a website.
- Awareness: show a tweet for more people.
- App installs: new people to download an app.
- App re-engagement: returning users to an app.
- Tweet engagements: attract more engagement for a tweet.
- Video views: reach a broader audience to see your video.
The engaged, influential and receptive audience make Twitter an excellent platform for discovery and a great chance to companies promote their products or services.
What is your experience with Twitter?