In the same way as the provided ad extension, the dynamic ones are generated by Google using machine learning and don’t require your action to configuration. Every Google Ads account is eligible for automated ad extensions, and Google will show them when they believe it can translate into more qualified leads.
Types of Automated Ad Extensions
- Dynamic sitelinks: automatically generated sitelinks optimized to direct consumers to relevant pages on your website. Showed from two to six sitelinks, in one or two lines depending on the user’s device, they are the same as the provided sitelink extension.
- Dynamic structured snippets: shows content generated from a variety of resources, such as your website and data from internal resources for relevant queries as an additional. One line or two of non-clickable text in the form of a header and the limit is the user’s page width.
- Dynamic callout extensions: are text dynamic generated from existing content on your or if Google finds a match on the landing page for specific high-impact phrases, like “get a free quote,” “book online,” or “stores nationwide” it can be used.
- Seller rating extension: are an automated extension that lets users know if your business is rated for quality service, showed as a star rating. Google receives data from some sources which can be used to generate a seller rating score, sources like Google Customer Reviews, StellaService, Google Consumer Surveys and independent review websites.
Automated versus provided extensions
Fully automated ad extensions appear when Google predicts that they will improve ad performance. These extensions are directly populated by Google and don’t require any action on your part.
Advertiser-provided extensions are not automatically generated, but Google recommends implementing options for the business to achieve the best results. Provided extensions will always supersede automated ones. It’s important to keep optimizing the ad extensions you create because they’ll always supersede the dynamic versions.
Even if you don’t create ad extensions, Google Ads will serve dynamic ad extensions when they believe this will have a positive impact on performance.