Digital Marketing Specialist

I believe that marketing is more than sales, it's about relationships. It generates a connection that benefits both sides, creates value and opens a channel for a clear conversation inside the noise.

Hello, my name is Darlan Rod. I’m a Digital Marketing Specialist with 17+ years of experience, including some international campaigns, awards, a degree in Advertising and an MBA in Digital Marketing. I usually mix analytical and creative thinking to achieve the best results and love to help agencies and companies grow their business.

My articles

insights and opinions about digital marketing

Instagram for marketers

Also known as Insta or IG, Instagram is a photo and video sharing social network founded in 2010. Initially created as a mobile application only

You have automated ad extensions on Google Ads, but you may not know

In the same way as the provided ad extension, the dynamic ones are generated by Google using machine learning and don’t require your action to

Trailer attached to a car like ad extensions

Expand engagement using ad extensions

Every day, people use search engines looking for answers that meet their intent, interest, location, moment, device and more. To respond to their behaviour and

Clients

Companies and digital agencies I've had the pleasure of working with