Digital Marketing Specialist

I believe that marketing is more than sales, it's about relationships. It generates a connection that benefits both sides, creates value and opens a channel for a clear conversation inside the noise.

Hello, my name is Darlan Rod. I’m a Digital Marketing Specialist with 17+ years of experience, including some international campaigns, awards, a degree in Advertising and an MBA in Digital Marketing. I usually mix analytical and creative thinking to achieve the best results and love to help agencies and companies grow their business.

My articles

insights and opinions about digital marketing

Trailer attached to a car like ad extensions

Expand engagement using ad extensions

Every day, people use search engines looking for answers that meet their intent, interest, location, moment, device and more. To respond to their behaviour and

Choose a bidding strategy that reflects your goals

Google Ads offers many bidding strategies to choose from for your campaign. Before you select the right bid strategy for your marketing goal, you need

Person doing manually bid instead of automated bidding

Leave the heavy lifting to the automated bidding on Google Ads

Setting the bid is a complex but essential task. However, you can take help from automated bidding. Google Ads offers some strategies created to achieve

Clients

Companies and digital agencies I've had the pleasure of working with