Digital Marketing Specialist

I believe that marketing is more than sales, it's about relationships. It generates a connection that benefits both sides, creates value and opens a channel for a clear conversation inside the noise.

Hello, my name is Darlan Rod. I’m a Digital Marketing Specialist with 17+ years of experience, including some international campaigns, awards, a degree in Advertising and an MBA in Digital Marketing. I usually mix analytical and creative thinking to achieve the best results and love to help agencies and companies grow their business.

My articles

insights and opinions about digital marketing

How to choose the best campaign type on Google Ads

There are various campaign types on Google Ads. Each one has a different ad composition and appears in distinct channels. Before you decide the model,

The anatomy of text ads in Google

As you may guess, no designers required for this task. Text ads are a format you can choose in paid search platforms, and it just

Boost your Google Ads campaign by mastering keyword matching

The keyword targeting is one of the central parts of a paid search campaign. During the process of keyword research, you can use the keyword

Clients

Companies and digital agencies I've had the pleasure of working with