Digital Marketing Specialist

I believe that marketing is more than sales, it's about relationships. It generates a connection that benefits both sides, creates value and opens a channel for a clear conversation inside the noise.

Hello, my name is Darlan Rod. I’m a Digital Marketing Specialist with 17+ years of experience, including some international campaigns, awards, a degree in Advertising and an MBA in Digital Marketing. I usually mix analytical and creative thinking to achieve the best results and love to help agencies and companies grow their business.

My articles

insights and opinions about digital marketing

How Google Ads Auction prioritizes advertisements

You define the strategy, list your keywords, set the budget, create ads, configure the other details and publish your campaign. Job done, right? Well, sorry,

How to choose the best campaign type on Google Ads

There are various campaign types on Google Ads. Each one has a different ad composition and appears in distinct channels. Before you decide the model,

Person doing manually bid instead of automated bidding

Leave the heavy lifting to the automated bidding on Google Ads

Setting the bid is a complex but essential task. However, you can take help from automated bidding. Google Ads offers some strategies created to achieve

Clients

Companies and digital agencies I've had the pleasure of working with