Digital Marketing Specialist

I believe that marketing is more than sales, it's about relationships. It generates a connection that benefits both sides, creates value and opens a channel for a clear conversation inside the noise.

Hello, my name is Darlan Rod. I’m a Digital Marketing Specialist with 17+ years of experience, including some international campaigns, awards, a degree in Advertising and an MBA in Digital Marketing. I usually mix analytical and creative thinking to achieve the best results and love to help agencies and companies grow their business.

My articles

insights and opinions about digital marketing

Person doing manually bid instead of automated bidding

Leave the heavy lifting to the automated bidding on Google Ads

Setting the bid is a complex but essential task. However, you can take help from automated bidding. Google Ads offers some strategies created to achieve

Writer using a typewriter to create ads headlines and descriptions

Checklist to write successful text ad headlines and descriptions

Stand out your text ads in search result pages writing headlines and descriptions to be specific, relevant, attractive, and empowering. This checklist shares the best

The anatomy of text ads in Google

As you may guess, no designers required for this task. Text ads are a format you can choose in paid search platforms, and it just

Clients

Companies and digital agencies I've had the pleasure of working with